253
Skus Optimized
$5.97M
Total PCOGS
Overview
As a Digital Merchandising Intern at Performance Health, I was assigned to optimize Amazon product listings by improving content strategy, product visuals, and customer-focused messaging.
Problem
Many listings lacked SEO optimization, clear product communication, and conversion-focused visuals, limiting visibility and customer engagement.
Solution
I collaborated in developing a 3-stage AI-assisted workflow using ChatGPT, SEO research, and customer insights to optimize 253 listings, contributing to $5.97M in sales and an average 20% conversion rate.
Overview
As a Digital Merchandising Intern at Performance Health, I was assigned to optimize Amazon product listings by improving content strategy, product visuals, and customer-focused messaging.
Problem
Many listings lacked SEO optimization, clear product communication, and conversion-focused visuals, limiting visibility and customer engagement.
Solution
I collaborated in developing a 3-stage AI-assisted workflow using ChatGPT, SEO research, and customer insights to optimize 253 listings, contributing to $5.97M in sales and an average 20% conversion rate.
Overview
As a Digital Merchandising Intern at Performance Health, I was assigned to optimize Amazon product listings by improving content strategy, product visuals, and customer-focused messaging.
Problem
Many listings lacked SEO optimization, clear product communication, and conversion-focused visuals, limiting visibility and customer engagement.
Solution
I collaborated in developing a 3-stage AI-assisted workflow using ChatGPT, SEO research, and customer insights to optimize 253 listings, contributing to $5.97M in sales and an average 20% conversion rate.
PROCESS
01 — Research & Insights
Analyzed SEO keywords, competitor listings, and customer reviews to identify buying triggers, pain points, and messaging opportunities.
02 — Content Optimization
Collaborated in developing conversion-focused product copy using a custom ChatGPT workflow, keyword strategy, and customer insights.
03 — Creative Execution
Developed lifestyle-focused visuals and enhanced A+/B+ content using AI-assisted tools like Google Gemini when product assets were limited.
PROCESS
01 — Research & Insights
Analyzed SEO keywords, competitor listings, and customer reviews to identify buying triggers, pain points, and messaging opportunities.
02 — Content Optimization
Collaborated in developing conversion-focused product copy using a custom ChatGPT workflow, keyword strategy, and customer insights.
03 — Creative Execution
Developed lifestyle-focused visuals and enhanced A+/B+ content using AI-assisted tools like Google Gemini when product assets were limited.
PROCESS
01 — Research & Insights
Analyzed SEO keywords, competitor listings, and customer reviews to identify buying triggers, pain points, and messaging opportunities.
02 — Content Optimization
Collaborated in developing conversion-focused product copy using a custom ChatGPT workflow, keyword strategy, and customer insights.
03 — Creative Execution
Developed lifestyle-focused visuals and enhanced A+/B+ content using AI-assisted tools like Google Gemini when product assets were limited.
OPTIMIZED B+ CONTENT
OPTIMIZED
B+ CONTENT
OPTIMIZED B+ VIDEO CONTENT
OPTIMIZED B+
VIDEO CONTENT
OPTIMIZED A+ CONTENT
OPTIMIZED A+ CONTENT
CONTACT ME
CONTACT ME
kerv.buenafe.designs@gmail.com
kerv.buenafe.designs@gmail.com
