Goal

Improve Amazon PDP, A+, and B+ content by replacing generic visuals with lifestyle-driven creative and customer-focused messaging.

Process

01 — Research & Insights
Analyzed SEO keywords, competitor listings, and customer reviews to identify buying triggers, pain points, and messaging opportunities.

02 — Content Optimization
Collaborated in developing conversion-focused product copy using a custom ChatGPT workflow, keyword strategy, and customer insights.

03 — Creative Execution
Developed lifestyle-focused visuals and enhanced A+/B+ content using AI-assisted tools like Google Gemini when product assets were limited.