Overview

Espresso Bean is a new coffee shop brand designed for young adults aged 25–35. Combining specialty coffee with game nights and karaoke events, it creates a welcoming space for both social connection and everyday coffee experiences.

Problem

As a new brand entering a competitive downtown market, Espresso Bean needed a distinct identity that would stand out from traditional coffee shops and attract a community-driven audience.

Solution

Developed a modern, minimalistic brand identity that positions Espresso Bean as both a coffee destination and social gathering space, helping establish a memorable presence within the community.